Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions

This book provides a comprehensive grounding in the skills, best practice, and tools needed for digital content editors and managers to succeed in the sector.

Digital Content in Museums provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.

Focusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:

• The discoverability of museums through digital content
• The usability of the digital spaces for audience users
• How heritage institutions can produce creative content and rely on storytelling to build a loyal audience.

The breadth of digital content is covered – from social media and website design to blog posts, content strategy and surveys – with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.