Creating What’s Next

This book examines the hotel industry's evolution through 2050, analysing hospitality, education, innovation and sustainability. It offers a timeline-based framework to anticipate transformations and guide resilient, forward-looking practices.

First book to focus on the future of hotels in a detailed, comprehensive and multidimensional way.

This book adopts a timeline approach to explore the future of hotels to 2050 through the lens of hospitality, design, education, workforce dynamics, disruption, innovation, technology and sustainability. It examines how these interconnected domains will shape guest experiences and operational models in the decades ahead.

Drawing on insights, led by the Professors of the Hotel Management School Leeuwarden, the research highlights the importance of strategic foresight and interdisciplinary collaboration in navigating emerging challenges. By integrating academic perspectives and industry trends, the work contributes to a deeper understanding of how hotels can evolve into adaptive, resilient and guest-centric environments.